Every 100ms you lose is revenue somebody else collects.
Storefront performance, inventory truth across channels, and the automation that removes the nightly reconciliation spreadsheet.
Commerce teams rarely have a technology problem in the abstract. They have a specific one: the site is slow on mobile, stock drifts between channels, and someone reconciles six systems by hand every night. Each of those is measurable, and each one is fixable in weeks.
The four things e-commerce teams tell us first.
If none of these describe you, we are probably not the right call. If two or more do, the conversation is usually worth fifteen minutes.
Mobile pages take four seconds to become usable
Third-party scripts and unoptimised media push Core Web Vitals into the red, and paid traffic bounces before the product is visible.
Stock disagrees across channels
Storefronts and marketplaces sync on a delay, so oversells generate refunds, support load, and marketplace penalties.
Operations runs on a load-bearing spreadsheet
Order, fulfilment, and finance data only agree because a person reconciles them nightly, and nobody else knows how.
The platform cannot express your actual business
Bundles, subscriptions, wholesale pricing, or multi-region logistics get forced into workarounds that break at scale.
What we build for e-commerce teams.
Each of these maps to one of our four practices, so the same team carries it from architecture through to production.
Storefront performance work with revenue attribution
Headless or hybrid rendering, edge caching, image and script budgets enforced in CI, and a before-and-after conversion measurement so you know what the speed was worth.
One inventory source of truth
An event backbone with reservations and per-channel buffers replaces delayed point-to-point syncing, with dead-letter queues so a marketplace outage never corrupts counts.
Support and merchandising assistants
Grounded assistants that answer order, sizing, and returns questions from your real policies, and product enrichment pipelines that generate consistent copy at catalogue scale.
Payment and customer data hardening
Checkout security review, secret management, fraud rate limiting, and a tested recovery path for the systems that hold customer and payment records.
Systems we already integrate with
And the ones we do not, we read the documentation for. Integration risk is priced during the architecture sprint, never discovered halfway through a build.
A comparable engagement, in detail.
How working with us actually goes.
No discovery phase that bills for six weeks and produces a slide deck. You get a plan with a number attached in the first week, and something running in the second.
- 01
Discovery call
15 minutesYou describe the problem. We ask the four or five questions that determine the approach, and tell you on the call whether this is something we should build.
- 02
Architecture sprint
5 working daysA fixed-fee week that produces the system design, the risk register, a phased plan, and a real number. You own the document either way, and it credits against the build.
- 03
Build in weekly slices
3 to 14 weeksEvery Friday there is something in staging you can click. Types at the boundaries, tests on the paths that matter, and a changelog you can read without us in the room.
- 04
Handover or embed
OngoingArchitecture walkthrough, runbooks, and onboarding docs for whoever inherits it. Or we stay on as your engineering function. Both are fine outcomes.
E-commerce questions, answered
Usually not. Most of the gain comes from the rendering layer, caching strategy, and integration architecture around your platform. We recommend replatforming only when the platform itself blocks a business model you already sell.
We can, but we scope differently: read-only diagnostics and low-risk changes during freeze windows, with structural work planned for the period immediately after peak.
Other industries we work in
Let us look at your e-commerce systems.
Two ways to start, both of them short. Bring the problem, not a specification — the first useful thing we do is tell you what we would build and roughly what it costs.
Book an architecture call
Fifteen minutes, no deck. We map your problem to an approach and tell you what a realistic scope and budget look like.
- A specific technical recommendation
- A budget band you can plan against
- An honest answer if we are the wrong fit
Send a written brief
Prefer to write it down? Email us the shape of the problem and we will reply with a first take, usually under 12 hours.
- Goes straight to an engineer, not a sales inbox
- We reply with an approach, not a brochure
- Attach anything: repos, docs, screenshots